I have a new toy! No…wait…it’s a business tool.
Yeah…that’s it. A new tool.
Isn’t it interesting how we justify the things we do or buy?
We do or buy based on emotions…wants…then intellectually justify it. We don’t often do or buy based upon needs, though I’m pretty sure we wish we did do things like that. If we did we believe we would be better off.
For example, taking nutritional supplements or exercising. How often have you forgotten to take them, or been too busy to go to the gym? What about quitting smoking or cutting out the sweets? You know you should, but do you? It usually takes a strong emotion like fear to get you to move on that stuff.
I find it’s either pain (the potential relief of pain) or excitement (fun) that get me moving.
My new toy? It was fun. I certainly did justify it with the minor pains I figured it would relieve.
I have used this observation to my advantage from time to time too. I add excitement to something done. I also (sometimes) notice the excitement triggering an action or purchase that might not be inline with some of my goals, and can choose otherwise.
What emotions move you? How can you utilize them more effectively?
Oh, and in case you’re curious about my purchase, it was an iPad 2, and I’m using a WordPress app to do this blog post. Think this should work!